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Success Stories

New Technology Launch Strategy

Need

Canada's largest cable television, telephony, and video provider remains interested in deploying UMA technology (Unlicensed Mobile Access). MosierMcCann was asked to join the Product Development and Engineering teams to evaluate the current thinking, accelerate and complete the launch plans.

Actions

  • Determined support gaps throughout the organization by interviewing and evaluating all cross functional teams impacted by the new product launch.
  • Developed a thorough gap analysis, including technology recommendations, detailed product and service recommendations and launch planning recommendations.
  • Recommended a comprehensive end-to-end customer experience plan and corresponding new processes, starting with pre-sales all the way through to the billing and customer care support processes post sale.

Results

  • Developed the Market Service Definition document and assisted Marketing with the Go-to-Market strategy and plans for future launch of UMA technology.
  • Delivered a comprehensive end-to-end customer experience approach, UMA validation pre-launch plan and service performance testing programs to evaluate key performance metrics pre and post launch.

Need

Canada's largest cable television, telephony, and video provider remains interested in deploying UMA technology (Unlicensed Mobile Access). MosierMcCann was asked to join the Product Development and Engineering teams to evaluate the current thinking, accelerate and complete the launch plans.

Actions

  • Determined support gaps throughout the organization by interviewing and evaluating all cross functional teams impacted by the new product launch.
  • Developed a thorough gap analysis, including technology recommendations, detailed product and service recommendations and launch planning recommendations.
  • Recommended a comprehensive end-to-end customer experience plan and corresponding new processes, starting with pre-sales all the way through to the billing and customer care support processes post sale.

Results

  • Developed the Market Service Definition document and assisted Marketing with the Go-to-Market strategy and plans for future launch of UMA technology.
  • Delivered a comprehensive end-to-end customer experience approach, UMA validation pre-launch plan and service performance testing programs to evaluate key performance metrics pre and post launch.