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Success Stories

New Product Launch

Need

The product management team at an international company was gearing up to develop a pair of cutting-edge, phone-and-data devices in partnership with leading technology manufacturers. The critical product launch needed outstanding leadership. A MosierMcCann project manager steered cross-functional teams from development through post-launch review.

Actions

  • Developed and managed enterprise teams for client and development partners.
  • Identified, documented and managed key success milestones to ensure timely progress.
  • Assisted functional areas in developing success measures to ensure critical requirements are met.
  • Utilized unparalleled relationship management, leadership and communication skills to lead team to the desired launch goal.
  • Identified and resolved barriers to success through sponsor and team collaboration.
  • Created strong alliances with development partners to keep overall vision aligned.

Results

  • Successfully launched two first-of-their-kind devices in time for high-sales retail season.
  • Exceeded post-launch sales expectations in first few months.
  • Achieved a positive revenue and customer-lifetime-value impact for designated sales channels.

Need

The product management team at an international company was gearing up to develop a pair of cutting-edge, phone-and-data devices in partnership with leading technology manufacturers. The critical product launch needed outstanding leadership. A MosierMcCann project manager steered cross-functional teams from development through post-launch review.

Actions

  • Developed and managed enterprise teams for client and development partners.
  • Identified, documented and managed key success milestones to ensure timely progress.
  • Assisted functional areas in developing success measures to ensure critical requirements are met.
  • Utilized unparalleled relationship management, leadership and communication skills to lead team to the desired launch goal.
  • Identified and resolved barriers to success through sponsor and team collaboration.
  • Created strong alliances with development partners to keep overall vision aligned.

Results

  • Successfully launched two first-of-their-kind devices in time for high-sales retail season.
  • Exceeded post-launch sales expectations in first few months.
  • Achieved a positive revenue and customer-lifetime-value impact for designated sales channels.