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Success Stories

Comprehensive Business Integration Programs

Need

A mid-Western telecommunications company was in need of offering their customers innovative UMA (Unlicensed Mobile Access) technology and features. Because of recognition and expertise in this space, they engaged MosierMcCann to provide launch strategy and risk analysis input, overall product and service launch guidelines and testing, including sales and customer care call handling and retail strategy and training.

Actions

  • Co-developed technology evaluation criteria and hardware recommendations specific to the client's business goals, along with a comprehensive risk assessment corresponding to various launch paths.
  • Created a pre-launch external trial plan, complete cross functional soft launch blueprint, pre-launch key performance indicators (kpi) and post launch expanded testing and metric tracking.

Results

  • Assisted in planning and conducting an external pre-launch customer trial and also assisted in evaluating the trial results to make effective, critical launch decisions.
  • Provided client with comprehensive strategic and tactical blueprints for pre and post-launch success.
  • Client launched UMA technology to existing customer base and new customers within their region utilizing developed plans.

Need

A mid-Western telecommunications company was in need of offering their customers innovative UMA (Unlicensed Mobile Access) technology and features. Because of recognition and expertise in this space, they engaged MosierMcCann to provide launch strategy and risk analysis input, overall product and service launch guidelines and testing, including sales and customer care call handling and retail strategy and training.

Actions

  • Co-developed technology evaluation criteria and hardware recommendations specific to the client's business goals, along with a comprehensive risk assessment corresponding to various launch paths.
  • Created a pre-launch external trial plan, complete cross functional soft launch blueprint, pre-launch key performance indicators (kpi) and post launch expanded testing and metric tracking.

Results

  • Assisted in planning and conducting an external pre-launch customer trial and also assisted in evaluating the trial results to make effective, critical launch decisions.
  • Provided client with comprehensive strategic and tactical blueprints for pre and post-launch success.
  • Client launched UMA technology to existing customer base and new customers within their region utilizing developed plans.